We created a visual code combining the internal processes of the development studio with the clean and informative interface with no frills. This is how we see the app for Emirates NBD. It contains visual style, a well-thought-out user flow, and gamification elements.

The Welcome screen design adapts to the environment when user geolocation is enabled.

We developed different color schemes for each segment of the banking sector such as Retail, Priority, and Private.

The Home screen contains the most necessary information: total balance, all accounts and cards, bank offers, and frequent actions. Frequent actions make it easy to find the desirable information such as card and account settings, the location of the bank branches and ATMs, and more.

This section features various banking services such as loans, credit cards, insurance, and brief descriptions of each. Here you can also subscribe to the bank’s investment app.

Any payments and transactions can be made on a single screen: the available ones can be found below, and the most frequent ones are at the top. Transfers via MePay are made via synchronized contacts.

Users can invite people from their local contact list who are not yet clients of the bank.

We visualised the volume of transactions for the month using WebGL technology.

Each user has a rating that is formed based on the total balance, rewards, and financial turnover. Such a gamification element may increase monthly active users.

Users can earn achievements for certain actions, such as making ten purchases at a sports store.

Bank clients can set goals for saving towards a desired purchase. If they are unsure about a new goal, the app will provide several recommendations.

When a transaction is pending, you can play a game to kill the time.

The app supports a rich character set for multiple languages.