Contact us
Let’s do something awesome!
Tell us about your project and we will make it true. Fill out the form and send an email to hello@deeep.com
Task
Conduct in-depth interviews and eye tracking testing to identify what prevents users from purchasing real estate on the websites of one of the leading developers in Eastern Europe.
We set the task to answer the following questions:
Navigation is confusing for most users, with breadcrumb nesting often not displayed.
Users attempt to interact with non-clickable elements.
Users spend too long searching for information due to the ambiguity of nested sections.
Some user requests remain unanswered, prompting them to use chat or call the company.
According to the results of in-depth interviews, 100% of respondents indicated that the following points are important for them when choosing a real estate:
80% of respondents found the vertical menu challenging to navigate, so they ended up looking for information in the blocks on the Home page or in the footer.
Users struggled with the small layout size and lack of zoom in the apartment selection section.
90% of respondents requested more infrastructure details such as elevator shafts, corridors, emergency exits, and neighbouring apartments.
All respondents had difficulty using the filters to select apartments, spending about three minutes figuring out how they worked.
The "Rare formats" parameters were not obvious, and 70% of respondents noted that they didn’t look clickable.
Respondents missed information and visualisations for non-standard apartment layouts. For example, the average time to find an apartment with a fireplace was one minute and 22 seconds. 40% of respondents struggled with this scenario, as it was not clear that this parameter could be set in the "Search by parameters" section.
Due to the small hover area of some sections, users were unsure where to click. This delay negatively affected their satisfaction with the website.
We set the task to answer the following questions:
Navigation is confusing for most users, with breadcrumb nesting often not displayed.
Users attempt to interact with non-clickable elements.
Users spend too long searching for information due to the ambiguity of nested sections.
Some user requests remain unanswered, prompting them to use chat or call the company.
According to the results of in-depth interviews, 100% of respondents indicated that the following points are important for them when choosing a real estate:
80% of respondents found the vertical menu challenging to navigate, so they ended up looking for information in the blocks on the Home page or in the footer.
Users struggled with the small layout size and lack of zoom in the apartment selection section.
90% of respondents requested more infrastructure details such as elevator shafts, corridors, emergency exits, and neighbouring apartments.
All respondents had difficulty using the filters to select apartments, spending about three minutes figuring out how they worked.
The "Rare formats" parameters were not obvious, and 70% of respondents noted that they didn’t look clickable.
Respondents missed information and visualisations for non-standard apartment layouts. For example, the average time to find an apartment with a fireplace was one minute and 22 seconds. 40% of respondents struggled with this scenario, as it was not clear that this parameter could be set in the "Search by parameters" section.
Due to the small hover area of some sections, users were unsure where to click. This delay negatively affected their satisfaction with the website.
The goal of our collaboration was to enhance our company website based on UX research, including eye tracking. We wanted to streamline the customer journey, boost conversion rates, and create a more user-friendly interface. deeepl quickly plunged into the tasks, executing the work efficiently and meeting all deadlines. I would also like to highlight the team's high level of expertise.
Alexander Kostyuk, Internet Analyst at Marketing Department
