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papajohns.com
papajohns.com
Task
Create a website for the global pizza chain, enabling users to quickly and easily order pizza and access information about cashback and promotions.
We developed a custom design system, which includes unique elements and styles, tailored exclusively for this project.
We analysed the current website and its metrics and identified several problems: it was not attractive to clients, the ordering process was difficult and deterred half the customers, and there was insufficient information on cashback and promotions.
The key requirements were: convenient and quick ordering, simple interaction with the service at every stage, and the option to accumulate bonus points or receive cashback.
We considered a wide range of user-interface interaction scenarios, from basic actions like selecting a pizza, finalising an order, or signing up, to less critical ones such as evaluating previous orders, applying promotional codes, and accumulating bonuses. Based on this data, we created website prototypes.
We displayed the most popular offers on the main screen so users can see them immediately. A bright menu anchor helps in navigating the sections.
A pinned cart allows users to finalise their order from any point on the page and constantly shows the number of items selected.
We added quick tags for pizzas, providing easier navigation through the assortment. For those with more refined tastes, we introduced an ingredient-based filter.
Product cards allow users to add or remove ingredients to their liking. By clicking "Add ingredient," users can access the pizza constructor.
Users can create a pizza from any ingredients and distribute them between halves. To simplify using the constructor, we categorised the ingredients.
During checkout, users can sign up in just two steps. When revisiting the website, the login process occurs automatically.
We introduced a unique feature that allows users to split the total cost between several people, making it easier for groups of friends to pay.
Once the order is finalised and the checkout is completed, users can see the estimated delivery time and monitor any changes in the order status.
For those who cannot decide on a single pizza, there is an option to create a pizza with two different halves, such as half meat and half vegetarian.
All functions are placed on one page—users can view their user status, bonus account balance, and available gifts without leaving the page.
Stylus
Webpack
React.Js
Next.Js
Redux
Express.Js
RESTful API
We developed a custom design system, which includes unique elements and styles, tailored exclusively for this project.
We analysed the current website and its metrics and identified several problems: it was not attractive to clients, the ordering process was difficult and deterred half the customers, and there was insufficient information on cashback and promotions.
The key requirements were: convenient and quick ordering, simple interaction with the service at every stage, and the option to accumulate bonus points or receive cashback.
We considered a wide range of user-interface interaction scenarios, from basic actions like selecting a pizza, finalising an order, or signing up, to less critical ones such as evaluating previous orders, applying promotional codes, and accumulating bonuses. Based on this data, we created website prototypes.
We displayed the most popular offers on the main screen so users can see them immediately. A bright menu anchor helps in navigating the sections.
A pinned cart allows users to finalise their order from any point on the page and constantly shows the number of items selected.
We added quick tags for pizzas, providing easier navigation through the assortment. For those with more refined tastes, we introduced an ingredient-based filter.
Product cards allow users to add or remove ingredients to their liking. By clicking "Add ingredient," users can access the pizza constructor.
Users can create a pizza from any ingredients and distribute them between halves. To simplify using the constructor, we categorised the ingredients.
During checkout, users can sign up in just two steps. When revisiting the website, the login process occurs automatically.
We introduced a unique feature that allows users to split the total cost between several people, making it easier for groups of friends to pay.
Once the order is finalised and the checkout is completed, users can see the estimated delivery time and monitor any changes in the order status.
For those who cannot decide on a single pizza, there is an option to create a pizza with two different halves, such as half meat and half vegetarian.
All functions are placed on one page—users can view their user status, bonus account balance, and available gifts without leaving the page.
Over the past three years, our companies have collaborated closely, resulting in significant improvements in digital product development. Among our notable achievements is the successful collaboration on the development of an e-commerce mobile app, which stands out as one of our most remarkable projects.
Andrey Lipovskiy, Head of IT Department
