Personal Account and Website for Premium Class Housing Developer
Task
The company aimed to accentuate the premium status of their housing developments, leading them to reconsider their positioning and corporate style. Our task was to transform the personal account space and integrate the new brand identity into the digital sector.
First Encounter
We spotlighted the latest residential developments on the home page, with a user-friendly filter for seamless exploration of housing options. Key achievements in figures, along with high rankings in industry ratings, effectively showcase the company’s scale and reliability.
Your Future Home
Each residential development is treated as a mini-website with its own dedicated pages. These pages now feature comprehensive building descriptions, purchasing conditions, and housing benefits. Additionally, visitors now seamlessly purchase apartments, parking spaces, and storage units directly from the residential complex’s section of the website.
To navigate through this wealth of information, we introduced a secondary level of navigation.
Your Pick
Picking suitable housing can be daunting. Hence, we introduced three selection methods on the apartment search page: based on the parameter, community plan, and a scheme. Visitors can also use a filter conveniently set on the side of their screen.
Apartment Page
The apartment reviews are clear and simple—all the information is condensed into a compact page. Potential buyers can easily submit a purchase request for a selected unit or instantly book a unit through the website. They can also quickly calculate purchase terms, check out interior finishing options, and learn about the specific features of their chosen apartment.
Mortgage
Here, we curated and presented information about all available loan options. At the page’s footer, a comprehensive calculator enables users to select suitable conditions effortlessly.
Company Today
We completely revamped the ''About Us'' section, reorganising the information and distributing it across several pages. The traditional section has evolved into an animated promo page, providing insights into the developer’s history and achievements.
