In today's fast-paced business environment, technological analysis and data processing have become indispensable tools for companies. Explore how these tools can help companies optimise processes, personalise services, improve customer experience, and ensure robust security, all while adapting to dynamic market conditions.

Predictive analytics is a powerful tool that allows companies to anticipate future events and make strategic decisions based on data-driven insights. One of the key benefits of this approach is the ability to forecast market trends, understand consumer behaviour, and make informed decisions that can boost profitability and enhance a company’s competitive edge. By uncovering hidden patterns and trends in data, businesses can craft effective growth strategies and make precise decisions grounded in facts and forecasts.

Applying analytics methodologies in financial technology boosts competitiveness and improves financial performance. Key benefits include enhancing customer service, increasing marketing campaign effectiveness, reducing risks, making data-driven decisions, and driving innovation. Implementing these strategies enables companies to adapt efficiently to the rapidly changing financial environment, attract and retain clients, protect their interests, and ensure steady growth.

Explore how gamification can enhance business metrics for banks and food delivery services through real-world case studies. On April 23rd, the International CX Meetup delved into key aspects of analytics and digital product development. Experts discussed the role of gamification in mobile apps and analysed the gaming mechanics implemented by major companies. Here are the key takeaways from the event.

We were contacted by 24AI, a neural network generating images for product cards in a few seconds. The image generation process is straightforward: Upload a photo of your product, describe the context in which it will be displayed, and receive a new image. The service operates on a subscription basis and registration grants access to 24 trial generations. The client aimed to boost the conversion to paid subscriptions by up to 20%. Additionally, they wanted to increase user engagement and create an intuitive interface. To counter these challenges, our team conducted an in-depth analysis of the service’s audience, product, and competitors. We then devised a new user path and redesigned the service.