Oleg Chulakov photo

Design
Philosophy

Oleg Chulakov photo

Oleg Chulakov

The author of the emotional
design concept

The author of the emotional
design concept

Why

We take human nature into account in everything we do. We believe that the presence of an emotional connection between the product and the user distinguishes a great company from a good one. We are experts in building emotional connections

How

We disrupt conventional patterns to design products that resonate emotionally. Our apps trigger dopamine releases, establishing a deep bond between the interface and its users, the brand and its consumers

What

We create next-level web and mobile applications

Design
for Humans ©

EmotionalUser-friendlyFunctional

Functionality

Building robust, multifunctional products is our top priority. Seamless interaction with the product helps users think less when engaging with it

Usability

We anticipate user needs before they’re even expressed, delivering an experience that’s not just functional but truly impressive

Emotions

We aim to create memorable experiences by earning user trust and sparking positive emotions

Our Emotional Design in Action

Creative techniques for product demonstration on the Kia EV6 promo site

functional 

A smart assistant for Beeline that provides useful advice

emotional 

Animated favicon for the Playkot game developer's website

functional 

Style and mechanics of the GORA mining company website

emotional 

Bank branches on the metro map with intelligent filters

functional 

Switching languages on the 7Flowers website is accompanied by a translated proverb

emotional 

A special version of the MSTU website with an interface adapted for people with different needs

functional 

AR mechanics in the Emirates NBD bank app

emotional 

Creating Emotions through Data‑Driven Design

Our Approach

Our Approach

Total Immersion

We analyse your business processes through interviews with key stakeholders and identify new points of growth

Thorough Testing

We study users through in-depth interviews, explore solutions through UX tests where we gain new insights for user satisfaction

Digital Verification

We test our solutions and look at real product performance. We study metrics and quantitative data before and after a product redesign

Blending quantitative and qualitative research methods to achieve the best results

Outlining Business Goals

CJM

User Flow

Job Stories

Qualitative Research

In-depth Interviews

Eye-Tracking Research

UX Testing

5-Second Test

First Click Test

Preference Test

Card Sorting

Quantitative research

A/B Testing

Surveys

Web Analytics

How It Works

Business

We assess your business objectives, key product metrics, and processes

Users

We conduct in-depth research using both qualitative and quantitative methods to understand user behaviour

Data

We analyse product data and generate hypotheses based on our findings

Result

We create a high quality website based on the information gathered, your requirements and our experience

What Data-Driven Design Gives You

01

Fewer Design
Revisions

Up to 70% fewer changes due to data-backed design decisions, saving you time and money

02

Focus on What Matters

Data-Driven Design ensures we concentrate on essential features, keeping the project on budget and on time

03

Long-Term Resource Savings

We support and optimise your product for five years post-launch, continually enhancing its impact on your key business metrics

UX Lab and eye
tracking

We conduct interviews and qualitative research in our UX lab, using eye-tracking technology to identify usability issues in the product

eye-tarcker picture

The eye-tracking device consists of cameras, projectors and algorithms

Illuminators create reflections on the cornea

Cameras capture these reflections and take pictures

ML algorithms are used to determine the gaze position