Task

To redesign the website of the main Apple reseller in Russia, strengthening emotional resonance with users and improving the digital shopping experience.

Concept

The design concept is built around blocks and cards. We placed all content within them, preserving ample white space and highlighting vibrant visuals. This approach resulted in a clean, structured design free of unnecessary clutter, emphasizing simplicity and functionality with creative copywriting.

The first page a user sees is the home page—it’s the site’s calling card. It conveys that re:Store is a high-end electronics retailer offering flagship products, its own certified service, a tech blog, and even a creative lecture space.

Filters allow users to quickly select product specifications and find what they need. For convenience, the filters can also be hidden.

Product cards feature tabs for in-depth exploration—compare prices, read reviews and specifications, learn about payment and delivery options. Users can also immediately purchase accessories and services, or save items to Compare or Favorites if unsure.

We developed a Mac configurator for demanding customers, allowing them to build their ideal Mac by choosing memory, processor, GPU, and other components. This streamlines decision-making and accelerates the purchase journey without needing a sales consultant.

We combined quick-purchase options on a single screen, making the ordering process more intuitive. Besides presenting payment and delivery choices, we suggest beneficial actions like account registration to earn bonus points or discounts. Purchases can also be made without registering—the user data is automatically saved for future orders.

In the re:Store Digest tech blog, users can find content not only about gadgets but also on movies, music, and games. Articles are organized into categories, and additional filtering accelerates discovery.

re:Store Academy is a platform where creative professionals share their experience with Apple technology through masterclasses and seminars focused on device care and usage. We consolidated all event announcements on a single page, using eye-catching covers and device and category filters to help users easily find and register for events.

re:Store operates Apple-certified service centers. Users no longer need to wonder where to repair their device or how much it will cost—the site includes a dedicated service portal. Here they can find all necessary information, book a repair, and track its progress.